👀 Walmart Sellers Rejoice! The Ferrari of Dashboards Has Arrived

Selling on Walmart without a strong central dashboard tool is like riding a bike blindfolded.  Why would anyone do that? 

Sellerboard has raised the bar once again and developed one heck of a dashboard that has solved every pain point on Walmart.  

Say goodbye to blind spots: Sellerboard breaks down every Walmart-related cost you could imagine. Fees, your ads, COGS, and even shipping. 

Say goodbye to confusing tracking software: Sellerboard has centralized tracking, which means you see everything from net profit at the SKU level to granular data from Walmart reports.

Say goodbye to inaccurate shipping cost data: Historically, Walmart sellers have under- or overestimated shipping costs. With Sellerboard, you can assign different logic or adapt to seasonal challenges with ease. 

Say goodbye to the advertising black box: With Sellerboard, you can now see your product-level ROI and make strategic advertising decisions.  

Sign up HERE to start using the “Ferrari” of Amazon dashboards. Right now, my readers get their first 2 months 100% FREE.

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🚀 This Week’s Walmart Hack: Know Thy Image Rules

The main image, sometimes referred to as the hero image, is arguably the star of the show in every product listing. Yes, title and price also play a huge role in earning you a potential customer’s click– but it’s often your beautiful high-definition main image that helps your product stand out against the competition on a page of search results.

Which makes it all the more disappointing that Amazon doesn’t allow for any creativity when it comes to your hero image. Close-up of the product. No text. No props. Not very heroic, is it?

And this is yet another area in which Walmart outshines its rival. Walmart sellers can use text, color, shading, and even relevant props to help their main images tell a clearer story of what their product is all about. Check out how Optimum Nutrition utilizes product information and imagery of flavor to make this main image pop:

If you transferred all of your Amazon images over when you started selling on the Walmart Marketplace, you may be feeling a sudden urge to start re-imagining a bunch of your hero images. I’ve got you covered today with everything you need to know about Walmart’s image rules.

1. Image Rules and Quality

As I mentioned above, Walmart gives sellers a lot more leeway when it comes to image creation. Just make sure to keep these guidelines in mind when creating yours.

• Product Relevance: All images should include the product or product features, correspond with the product name and type, and correspond with key attributes in the product name.
   

• Focus and Lighting: All images must be in focus and professionally lit. Main images should feature items on a seamless white background. Images of larger items may feature the item in an expected environment.
   

• Cropping: Crop the item as close as possible to the image frame. Avoid excessive background space around the item. Don't resize smaller images to fill space, as this reduces image quality.
   

• Swatches: Swatch images should be provided where applicable.

2. Image Restrictions

Alas, not everything goes! Walmart has some clear restrictions you’ll need to avoid.

• Main Image Restrictions: The main image shouldn't contain watermarks, your name, or your logo. It also can't show accessories that aren't included with the item, as this may confuse the customer. Avoid positioning too many props in the image.
   

• No Duplication: There should be no image duplication on the item page.
   

• No Claims or Promotions: The images shouldn't include any claims or promotional language about the item.
   

• Branding Restrictions: Images shouldn’t include Walmart or other retailer/eCommerce platform logos or names.
   

• Language Restrictions: Images shouldn’t include languages other than English.
   

• Prohibited Content: Images must not violate the Prohibited Products Policy, which includes but is not limited to content that portrays hatred or discrimination, nudity, vulgar language, cultural insensitivity, and other offensive or inappropriate material.

3. File and URL Requirements

And lastly, the nitty-gritty. Optimize the quality and reliability of your images by following these important requirements.

• File Format: JPEG, JPG, PNG, BMP (GIF images aren't permitted)

• ColorFormat: RGB

• File Name: We recommend that you use the 14-digit GTIN in the file name

• File Size: 5MB or less

• Bit Depth: 8 bits per pixel

• Pixel Dimensions: 2200px x 2200px

• Minimum Pixel Dimensions for Zoom: 1500px x 1500px

• Swatch Pixel Dimensions: 100px x 100px

• Aspect Ratio: 1:1 (Square)

• Background: Seamless white (255/255/255 RGB)

• Image URLs must end in an image file type (.jpg, .png, etc.)

Does this remind you of Amazon pre-2020? Of course it does. It’s the wild west on Walmart. Have fun and enjoy the party while it lasts!

🔥 Hot Walmart Seller News: RIP Walmart Search Bar?

“We expect that the search bar and the conventional way of searching for items will be replaced by this multi-modal interface in Sparky.”

Wait… what did he say?!?

This quote from Hari Vasudev, CTO of Walmart U.S., is turning some heads. And it’s also a peek into how seriously Walmart is taking the integration of AI into its long-term plans.

Sparky is one of four distinct AI systems Walmart has built into its “agentic framework”:

• Sparky, the shopping assistant for customers

• Marty for suppliers and advertisers

• An associate agent for employee support

• A developer agent for building internal tools

By embedding AI across all facets of Walmart’s operations and using an open system designed to let these agents interact with other agents, Walmart is preparing for a future in which personal AI assistants would be able to take care of all of your shopping needs.

And why not? Whether we like it or not, AI appears to be here to stay. Even Google is providing us with AI Overviews on most of our searches now, doing the reading and researching for us. Sparky shopping for us could be coming sooner than we think.

On the bright side, our goal as Walmart sellers remains the same– making our product listings as informative and visually pleasing as possible. Whether it’s a human or an AI assistant clicking the buy button, we’ll take the sale either way!

🙏 THANK YOU for reading this week’s edition!

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Until next time,

— Jon