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🚀 This Week’s Walmart Hack: Introducing Simplified Shipping Settings

The fourth quarter is the most exciting time of year for online sellers, but it’s also the most chaotic. The huge spike in traffic and sales also comes with a huge spike in responsibilities– a constant flow of restocking and repricing inventory, fulfilling orders, and much more. Finding the time and energy for all of this is tough enough BEFORE you even factor in all of the non-business responsibilities and obligations we’ve also got on our plates during the holiday season (right next to the candied yams)!

Anything that can make our lives easier this time of year (and heck, ANY time of year!) is always welcome, and Walmart Marketplace is giving its sellers exactly that with Simplified Shipping Settings.

Simplified Shipping Settings (SSS) is an automated shipping platform that takes the fulfillment settings you provide and automatically determines shipping times to customers across the United States using real-time carrier transit data. This saves you the trouble of needing to set manual transit times, instead delivering accurate shipping promises to potential buyers automatically!

Walmart gives you the power to do all of the following using SSS:

• Manage Your Preferred Carrier and Shipping Settings – Customize your carrier services for each fulfillment center as needed. Assign your preferred carriers and shipping speeds to different regions.

• Apply Settings to Your Eligible Items – Apply your settings to all your eligible published items, including new items you add to your catalog.

• Manage Shipping Rules at the Item Level – Create custom rules for items that may have specific shipping requirements (e.g., electronics, luxury items, specific brands, etc.).

And time saved on no longer needing to calculate transit times manually isn’t the only perk to the Simplified Shipping Settings program! Walmart sellers who utilize SSS will also...

• See a greater than 10% boost in sales on average, per internal data reported by Walmart.

• Save up to 30% off referral fees through a promotion extended through December 31, 2025.

• Get seller protection that protects your On-Time Delivery rate against carrier delays outside of your control!

If you are ready to begin utilizing SSS, sign in to your Walmart Seller Center and head to the Simplified Shipping Settings dashboard, which is located under Account Settings > Shipping Profile.

Click the appropriately named “Get Started” button to start the process, providing the requested information on your carrier methods, regions, shipping priority (cost or speed), and fulfillment centers.

Once you have everything filled out, Walmart will take care of the rest! That really is SIMPLIFIED shipping. Now that that’s solved, can someone please get to work on developing simplified family holiday traveling? Thanks in advance!

🔥 Hot Walmart Seller News: Seller Forum is LIVE!

Two of the most consistent themes I’ve covered in this newsletter are how much Walmart loves to copy Amazon’s blueprint of success by rolling out its own version of many of its competitors’ features and how much of an emphasis Walmart has placed on having a pro-seller mindset.

Those two themes are both on full display here as Walmart Marketplace just launched its official Seller Forum, moving out of the closed beta phase and opening up access to all of its sellers!

This exciting new feature follows in the footsteps of the popular Amazon Seller Forum, giving sellers an opportunity to discuss topics that are important to them and to receive direct feedback from Walmart employees, who moderate and participate in forum discussions. Current forum categories include:

• Getting started

• My account

• Catalog setup & management

• Walmart Fulfillment Services

• Seller Fulfillment Services

• Order management & performance

• Growth tools

• Advertising

• APIs & partner applications

• Policies

The Walmart Marketplace Seller Forum launch also includes new Skills Certification Courses. These short official lessons provide sellers with valuable tips and tricks on how to get the most out of Walmart Marketplace and all of its features.

Every new seller-focused feature that Walmart rolls out serves as a reminder that the company understands that the only chance it has of continuing to close the gap on Amazon is to invest in third-party sellers. Resources like this sleek new forum, direct contact with Walmart employees and training lessons will make it easier for sellers to thrive on the platform.

Check it out for yourself and start liking and commenting on your favorite posts today!

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Until next time,

— Jon