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🚀 This Week’s Walmart Hack: Leverage Flash Deals to Boost Your Rank

 As Baseball Hall-of-Famer Yogi Berra once said, “It’s like déjà vu all over again.”

The more time you spend selling on Walmart Marketplace, the more examples you discover of Walmart’s versions of popular Amazon services and features. And in many cases, the Walmart version is as good or BETTER than Amazon’s!

That is once again the case when it comes to Flash Deals, Walmart’s answer to Amazon’s Lightning Deals. The goal of offering discounts on popular products with Flash Deals isn’t about maximizing short-term profits, but instead about driving long-term sales and growth with the following perks:

• Boost Rankings – More Sales = Higher Rankings. Showing up higher on the page in search results and product recommendations leads to more organic sales in the long run.

• Collect Reviews – More Sales = Higher Rankings = More Reviews. This can really get the sales snowball rolling, as collecting more reviews will lead to higher customer confidence and conversion rates.

• Drive Brand Awareness – And speaking of customer confidence, what better way is there to attract the attention of a new potential customer for life than with a great deal? Offering a Flash Deal makes your product show up in organic search results on Walmart with a blue “Deal” badge, giving shoppers who may not currently be familiar with your brand or products some added incentive to check them out.

• Increased Exposure – Walmart is leaning heavily into this program, promoting Flash Deals as a major reason online shoppers should use the platform. This means that YOUR Flash Deals are more likely to be shown to Walmart Marketplace customers in high-traffic areas than they would have been as standard listings!

We’re still only in the first inning of this Walmart long game, so Flash Deals are converting like CRAZY compared to Lightning Deals on Amazon- similar to how these deals used to convert on Amazon before over-saturation.

Check the Deals tab in the Pricing section of your Seller Center to select which products you want to enroll in Flash Deals. Walmart provides suggestions on eligible items in your online store based on past performance and demand. Give these recommendations a look and start planning some Flash Deals to boost your sales rankings next month!

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🔥 Hot Walmart Seller News: Get EXCITED🕺

There are so many things in life that can fire you up with excitement. Your team kicking a game-winning field goal as time expires. A motivational speech or quote. The perfect song popping up on your playlist when you need it most at the end of your workout. And of course- nus!

YES, numbers. Like those beautiful sales and profit numbers in your online stores going up. Or statistics like these ones that Walmart recently dropped:

• Walmart’s average monthly traffic is up to 430 million visits

• There are now 200,000+ Walmart Marketplace sellers (up 30% from last year)

• This includes over 20,000 international sellers (mostly from China, Canada, and the United Kingdom)

• Walmart currently offers over 420 million products, with 95% of those from Marketplace sellers

• Home & Kitchen, Health & Personal Care, Electronics, Apparel, and Pet Supplies are the five categories that have seen the highest third-party growth over the last year

• 66% of Walmart Marketplace sellers use Walmart Fulfillment Services (WFS)

• Fast delivery is a top priority as Walmart is working towards delivering to 95% of the US population within three hours

All of these statistics indicate that Walmart has been successfully following Amazon’s early business plan AND making improvements on it along the way. Enhanced reports, less competition, higher ROI on advertising and the new ability to use your Amazon FBA inventory to fulfill Walmart orders have all contributed to a positive experience for Walmart Marketplace sellers and a smooth transition for Amazon sellers.

I opened this newsletter with a Yogi Berra quote, and I’ll wrap it up with another one: “The future ain’t what it used to be.” A few years ago, it was hard to imagine anyone threatening Amazon’s dominance in the e-commerce world. Now, I think Walmart is on the right path to reach the same levels of success that Amazon has achieved.

And given how massive online shopping already is and the bright future for the industry seemingly ahead, there should be room for Walmart and Amazon to co-exist as superpowers. Has there ever been a more exciting time to sell on BOTH of these platforms?!?

🙏 THANK YOU for reading this week’s edition!

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Until next time,

— Jon