👀 Not All Walmart Agencies Are Made Equal

Wala is making a big splash in the Walmart space. They have built up an impressive portfolio of clients over the last 6 years.  

If you’re a brand that has yet to touch TikTok, then you’re in for a treat.  Wala will help you scale on TikTok AND Walmart. They are truly the next frontier after Amazon. 

Wala handles everything from advertising to optimizing your listings for Walmart’s AI agent “Sparky.” They will make sure that your listings get recommended before your competitors. 

To top things off, Wala will upgrade all your listings and use enticing images to dramatically boost your conversion rate. 

👉 What are you waiting for?  Set up a call with my good friend Aaron for a free consultation!

🚀 This Week’s Walmart Hack: Master Walmart Inventory Days

To stock, or not to stock; that is the question. 😂

At least that might have been the question, had Shakespeare’s Hamlet been an e-commerce seller instead of a prince. It’s certainly a question that modern-day sellers must regularly ponder.

Overstocking can lead to additional storage fees and poor performance metrics, while understocking can lead to missed sales and customer dissatisfaction due to stockouts.

The Walmart Fulfillment Services (WFS) Inventory page in Seller Center has plenty of useful stats and tools to help you with inventory management, but today I wanted to share another one with you. Inventory Days!

Inventory Days, which are more formally known as Days Inventory Outstanding (DIO), refer to the average number of days that a company takes to sell its inventory. It can be calculated with the following formula:

DIO = (Average Inventory / Cost of Goods Sold) x Number of Days

Taking a closer look at each of these elements…

• Average Inventory: The average value of your inventory over the selected time period, solved for with the equation (Beginning Inventory + Ending Inventory) / 2, which totals up the value of your inventory at the beginning and end of the time period and divides that amount by two. Boy, that was a mouthful.
   

• Cost of Goods Sold: All of the direct costs associated with the production of the products sold.
   

• Number of Days: Days in the selected time period, such as 365 for a year or 30 for a month.

Plugging in some hypothetical numbers, a brand selling on the Walmart Marketplace with an average inventory of $50,000 ($40,000 value at the beginning of 2024 and $60,000 at the end of 2024) and a COGS of $250,000 would have 73 Walmart Inventory Days-

• Average Inventory ($50,000) divided by COGS ($250,000) = 0.2

• 0.2 multiplied by 365 (days in a year) = 73 Inventory Days

I am a fan of the Inventory Days metric because it is easy to calculate and helpful for giving you a bird’s-eye view of your entire business. Mastering this formula and checking your Walmart Inventory Days on a regular basis is a great way to keep an eye on the big picture and to identify what direction your inventory health is trending in.

Why Amazon does not adopt this level of simplicity is beyond me.

🔥 Hot Walmart Seller News: Import Shopify Reviews!

As much as I love Amazon, I often find myself wishing that common sense was a little more common on the platform. How many times have we seen Amazon sellers wishing and pleading for an update or feature that would make their lives easier, only to see those requests go unfulfilled?

And hey, who can blame them? Amazon knows the power and reach of its brand. When it comes to selling products online, it’s Amazon’s world, and we’re all just living in it.

That may not be the case for much longer, however, if Walmart has anything to say about it! Walmart’s steady rise in recent years has been built not only on its closely following Amazon’s business plan, but also on the instances in which it has deviated from the “Amazon Way” in favor of some seller-friendly adjustments.

Walmart made its latest splash recently with the announcement that sellers can now use the Walmart Marketplace Review Syndication Program to publish customer reviews collected on your website to Walmart! And best of all- it’s FREE to do so!

This feature will pave the way for much faster and more efficient product launches on the Walmart Marketplace. Instead of starting from scratch, the positive reviews you worked hard to earn in your Shopify store can now be displayed on Walmart, giving your product instant credibility that should lead to quicker sales and climbs in the rankings.

Walmart understands that the key to closing the gap between itself and Amazon is treating sellers with respect. Instead of taking third-party sellers for granted, Walmart is earning their business with common-sense policies like this one that can have a real impact on your bottom line.

Who else is excited to see what comes next?

🙏 THANK YOU for reading this week’s edition!

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Until next time,

— Jon