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🚀 This Week’s Walmart Hack: Leverage Walmart’s Vine Copycat

Amazon says po-tay-to, Walmart says po-tah-to.

Here are just a few copycats that I’ve covered in this newsletter over the last few weeks:

• Amazon Seller App = Walmart Seller App

• Fulfilled By Amazon = Walmart Fulfillment Services

• Amazon A+ Content = Walmart Rich Media

And this week, we’re taking a look at another one- Walmart’s Review Accelerator Program, which is the Walmart Marketplace version of Amazon Vine.

These programs are designed to help sellers generate more honest reviews on selected products in exchange for promotional giveaways. The giveaways are sent to customers that Walmart and Amazon have invited to participate in the program due to their past consistency in producing well-written product reviews.

While the concept and function of the two review programs are the same, there are a few key differences worth noting:

• Cost and Type of Incentives: When you enroll a product in Amazon Vine, you agree to give up to 30 units away in exchange for an honest review. In the Review Accelerator Program, you choose a target number of reviews between 5-20 and then select an incentive amount of $5 to $25 or 25% of the item price. If a customer in the program purchases your product, they will be asked to share feedback for this incentive amount, which is delivered as a digital credit towards a future purchase.

• Enrollment Fees: Vine enrollment fees differ depending on the number of units you choose to give away. Amazon charges sellers $0 for up to two units, $75 for 3-10 units, and $200 for 11-30 units. The Review Accelerator Program has a flat $5 service fee on each review received.

There are pros and cons to each incentive structure. Giving products away for free is a lot easier than selling them, so reviews are generated much faster on Amazon Vine. With that said, many sellers I’ve talked to prefer the Review Accelerator Program model, as customers being required to buy the item before leaving feedback to collect their incentive helps lower costs AND makes it more likely that the buyer is actually interested in the item as opposed to just collecting a freebie.

As for the flat $5 per review fee vs. the $75 or $200 enrollment fee? That’s a CLEAR win for Walmart sellers.

I know you already understand the value of reviews on products, but this stat from the Walmart Marketplace team themselves drives the point home: products with up to 10 reviews are 52.2% more likely to convert than those without reviews!

Check the Review Accelerator Program section on your Walmart Marketplace Seller Center to see which of your products are eligible for enrollment. This list is refreshed every Wednesday, so be sure to check back each week- and if you forget to on Wednesday, this Thursday newsletter can serve as a weekly reminder!

Let’s go!

🔥 Hot Walmart Seller News: Walmart is Winning the Drone Wars!

It’s a bird! It’s a plane! It’s… a Walmart shipping drone?!

Sorry Superman! I know you’ve got a new hit movie out, but I haven’t seen any superheroes flying through the skies here in Dallas. Come to think of it, I haven’t seen any Amazon shipping drones, either.

I have seen plenty of Walmart drones, though, and they could be coming to a city near you soon. Walmart has completed over 150,000 drone deliveries since 2021 in its test markets here in Dallas and in Northwest Arkansas, and now the company is planning to expand into 100 new stores across these major cities: Atlanta, Charlotte, Houston, Orlando, and Tampa.

Through its partnership with Wing, Walmart has been able to promise drone deliveries in 30 minutes or less. According to Walmart’s statistics, deliveries take about 20 minutes on average to fulfill, with an average flight time of four minutes from store to destination.

Walmart reports that the most popular items customers have selected for drone delivery include essentials like medicine, eggs, fruit, pet food, batteries, and baby wipes. Wing’s drones can currently carry up to 2.5 pounds, and a new model that would carry up to five pounds per delivery is currently in development.

It may still be a little while before drones are widely used to fulfill Walmart Marketplace orders, but we are heading in that direction. Sellers putting in the hard work now to build their brand presence on Walmart will enjoy the fruits of their labor when that day comes!

🙏 THANK YOU for reading this week’s edition!

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Until next time,

— Jon