👀 Want Eyeballs on Your Company?

It’s no secret that this newsletter is already a pretty big deal. Walmart sellers, including some pretty big names, have flocked here for growth hacks that aren’t stale.

If you are a company looking to get your service in front of this growing audience, I would love to have you sponsor this newsletter. I’m looking for elite agencies, lenders, software tools, and logistics providers. If you help Walmart sellers, we need to talk.

Fill out this short form and I’ll reach out!

OK, now for the hack of the week! 👇

🚀 This Week’s Walmart Hack: Create FOMO to Drive Walmart Sales

I always enjoy exploring the logic behind pricing strategies that take the psychology of customers into account.

You’ve probably heard of the Costco “loss-leader” strategy, which involves taking a strategic financial loss on popular products like the $5 rotisserie chicken and the $1.50 hot dog combo for the sake of drawing in new customers and building brand loyalty with existing ones. This strategy can be replicated in the Walmart Marketplace by offering deep discounts on certain products to boost sales and brand recognition.

This strategy can be an effective sales tool when utilized properly in specific promotions or seasons, but what if we could do the opposite? What if we could generate excitement around a product by charging more money for it, instead of less?

With this pricing hack, you can! I call it “Exclusive Pricing”, and here’s how it works:

Let’s say you sell a tool set on Walmart for $39.99. The handles on these tools come in two standard colors, black and red. But this month, you’re launching a third color available only to Walmart shoppers: metallic blue!

Instead of matching the price of your standard colors, you offer the metallic blue set for $49.99. This sends the message to customers that demand is high and supply is low, so they’d better act fast if they want this exciting new variation! Depending on your product type, you can add the perception of value in different ways than just color options, such as a seasonal edition phone case or a limited-run flavor of coffee.

Fear Of Missing Out (FOMO) takes care of the rest. Your higher-priced exclusive starts racking up sales, driving up your AOV, conversion rates, and total profits!

Worried about value hunters? Don’t be! A bonus perk to this hack is that while FOMO-driven shoppers will be drawn to the limited edition version, deal-driven shoppers will suddenly see the $39.99 price on your standard colored tools as a chance to save $10 against the highest price.

That’s another cool pricing trick out of the Costco playbook- putting high-priced television sets and electronics at the front of the store when you first walk in, so everything else you see on your trip looks like a much better deal by comparison.

All of this adds up to us Costco shoppers walking in to grab a cheap rotisserie chicken for dinner and walking out with a cart full of hundreds of dollars in goodies. Think about where you can apply the exclusive pricing strategy in your product line, and soon you could be paying for those Costco runs with your newfound profits.

P.S. Don’t take my word for it. Go ahead and do some browsing on your Walmart app. Many of the top brands you know and love use this strategy. If they have embraced it, why haven’t you?

🔥 Hot Walmart Seller News: Walmart is Amazon 2.0

You don’t need to look to the stars in the sky or the tea leaves at the bottom of your cup to predict that Walmart is on its way to becoming a direct competitor to Amazon in the e-commerce space. The signs are in the cold, hard facts:

1. As you can see on the growth chart below, Walmart’s current trajectory looks strikingly similar to the path that Amazon took in its early years. Amazon went on to do the unthinkable in successfully dethroning its brick-and-mortar competition back then; is it so unthinkable that another rapid up-and-comer could follow the same path to victory?
    

2. Amazon has already paved the path to become the e-commerce king, and Walmart is following it to perfection. Walmart has poached multiple top Amazon FBA executives to help develop its own versions of Seller Central and Seller App that are just as good as the originals. This company has the resources and the commitment to continue following through on this plan.
    

3. In addition to following Amazon’s tried-and-true path to the top, Walmart is making its own tweaks and improvements along the way. A more rigorous onboarding process for new sellers has helped cut down on low-quality products and bad actors, and sellers that do get approved are treated to cheaper selling fees and amazing promotions like 75% off those fees!
    

4. It’s working. Walmart’s e-commerce business has reached $79 billion in fiscal 2025, up almost 50 PERCENT from just two years ago in 2023.

Many of the brands that started selling on Amazon before the site’s meteoric rise are among Amazon’s Top 100 sellers today. Scratch what I said before about not looking to the stars- latch on to this Walmart Marketplace meteor TODAY before it flies by!

🙏 THANK YOU for reading this week’s edition!

Your Feedback is valuable. Respond to this email and tell me how you think I could add more value to this newsletter.

Interested in reaching 17,000+ growth-minded Walmart sellers like Simple Modern, Kitsch, HexClad, and other legends? To become a Walmart Insiders sponsor, reply to this email or fill out this form!

Until next time,

— Jon