🚀 This Week’s Walmart Hack: A Hack That 99% of Walmart Sellers Are Neglecting

The first time I saw the term rich media, my mind conjured up an image of a Rolls-Royce parked in front of a mansion in Beverly Hills. It doesn’t get much richer than that!

But alas, rich media isn’t referring to THAT type of rich. It refers to a category of digital advertising that utilizes dynamic and interactive features to capture the attention of potential customers.

And if you are among the 99% of Walmart sellers who aren’t taking advantage of this powerful tool, you could be missing out on valuable conversions across your product line.

Rich media is a natural evolution in online product showcasing. As internet users get more and more comfortable darting their eyes around traditional images on their computers or scrolling by them on their smartphones, the pressure is on sellers to create elements that are engaging enough to break that cycle.

This is why Amazon gives brands the opportunity to tell their story and to educate customers on their products through enhanced A+ content, and why Walmart is doing the same with rich media. Walmart Marketplace sellers currently have three types of rich media to choose from:

• 360-Spin Images: A series of still photos is used to create the impression of a rotating object. Customers can use this feature to interact with your products, dragging the image in any direction to see it from all angles. Here’s one from Ninja:

  

• Video: Give customers the opportunity to see your product in action and to better understand the value it delivers with immersive video content.

• Below-the-Fold Content: Registered brands can take advantage of the space in the valuable below-the-fold About the Brand section by including high-resolution images, videos, and interactive carousels. Here is an example from the same Ninja listing. Hire a company to do this for you. And do it now while everyone else is asleep at the wheel.

  

Rich media can be uploaded in the Media Library section of Seller Central. You can create and upload 360-spin images and videos on your own, but Walmart currently only accepts below-the-fold content from brands working with an approved third-party Connected Content Solution Provider.

In last week’s newsletter, I talked about some of the differences between the average Amazon and Walmart shopper, highlighting how important professionalism and brand trustworthiness are on the Walmart Marketplace. Using rich media to enrich (pun intended) your item listings will only further help in these areas.

Amazon reports that Basic A+ Content increases sales by up to 8%, and Premium A+ Content increases sales by up to 20%. Walmart hasn’t released its own seller statistics on rich media yet, but sellers I’ve spoken to have seen average boosts in sales in the 10-20% range, and some have seen even higher!

Sales driven by rich media may not land you in the Rolls-Royce I dreamed up overnight, but it’s a great start.

You have some homework to get done!

🔥 Hot Walmart Seller News: MORE Synergy Between Walmart and Amazon

It would seem that a bunch of executives at Amazon and Walmart headquarters have been listening to the song Why Can’t We Be Friends? on repeat.

I shared my excitement with you all last week regarding Walmart’s concession to allow Marketplace sellers to use Amazon’s Multi-Channel Fulfillment (MCF).

And now we’ve got more great news- Amazon is waiving the 5% surcharge levied on MCF shipments delivered by non-Amazon carriers on Walmart Marketplace orders! The 5% fee that may have deterred some Amazon sellers from selling inventory on Walmart has been waived through January 14, 2026.

If you are one of those sellers ready to make the jump, remember the two key rules:

• Products shipped to Walmart customers cannot have any Amazon-branded packaging.
   

• Orders must be fulfilled through USPS, UPS, or FedEx, as Amazon-service deliveries are not allowed.

So are Amazon and Walmart actually becoming friends?!?

A cynic might say that Walmart just got sick of missing out on all those potential sales of products currently stored in Amazon warehouses. That cynic might also say that Walmart Multichannel Solutions recently bragged about offering free unbranded packaging services, unlike the “5% or more” that others charge, and this is Amazon’s rebuttal to that.

Believe whatever you want, dear readers. Whether they are best friends or enemies, reluctantly working together, I’m cool with it as long as they keep sending good news our way and making it easier for us to sync our efforts on both platforms!

🙏 THANK YOU for reading this week’s edition!

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Until next time,

— Jon